Sunday, March 4, 2012

BtoB Q&A: Rigler streamlines EDS global marketing group.(News)(Interview)

Byline: CAROL KROL

Gail Rigler, corporate VP-global marketing for Electronic Data Systems Corp., is approaching her 23rd year with the $22 billion business services outsourcing giant. But there are so many new aspects of her work-and of the company she works for-that she sees no chance she'll become bored any time soon.

Formerly VP-marketing and strategic planning for the communications industry group within EDS, Rigler now orchestrates marketing efforts across the entire company.

Plano, Texas-based EDS is going through a significant "transformation plan,'' initiated by its new Chairman-CEO Mike Jordan, in order to trim costs and to compete more effectively in the data and business intelligence services arena. As part of this corporate plan, the marketing …

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