'The UK Market Is Now Experimenting With Many ``Travel 2.0'' Applications Involving User-Generated Content' reveals the report 'Online Travel Worldwide'.(Industry overview)

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c40414) has announced the addition of emarketer's Online Travel Worldwide: A Mosaic of Separate Markets to their offering.

Online travel markets are at various stages of development. In the US, the world's largest market, growth is strong, but slowing. Europe, less than half the size of the US market, still has upside potential. But in the Asia-Pacific region, China and India are on the way to becoming market powerhouses.

Attention: Marketers, Advertising Agencies, Educators, Retailers and Researchers.

The Online Travel Worldwide report analyzes the similarities - and differences - between online travel markets in order for marketers to create straight-line routes to success.

Markets at different stages of development can be valuable laboratories for learning. For example, the UK market is now experimenting with many "Travel 2.0" applications involving user-generated content, mapping and RSS feeds that have been used in the US travel market. US firms, by the same token, can follow the progress of Asian companies developing travel applications for mobile phones.

Of course, technologies and marketing programs used in one country cannot always be applied with the same results in other regions - but development times can often be shortened and many mistakes can be avoided altogether.

Key questions the "Online Travel Worldwide" report answers:

--How do the online travel markets in the US, Europe and Asia-Pacific compare in size and growth potential?

--What are some of the key features that distinguish regional travel markets?

--What are some of the common threads across regional travel markets?

--How do traditional travel agents, online travel agents and direct suppliers compete in major travel markets?

--And many more...

Sources:

Abacus Accenture ACNielsen AGOF Analysys International Association of British Travel Agents (ABTA) Association of Corporate Travel Executives (ACTE) Association pour le commerce et les services en ligne (ACSEL) Canadian Internet Project Carlson Wagonlit Travel (CWT) Centre for Regional and Tourism Research - Denmark China Internet Network Information Center EmailLabs eMarketer Euromonitor Federation des Enterprises de Vente Distance (FEVAD) Forrester Research Internet Sources: Mobile Association of India (IAMAI) Internet Sources: Online Association of India (IOAI) KPMG Mintel MORI - Market Sources: Opinion Research International Nielsen//NetRatings PhoCusWright Inc. Raffour Interactif TNS Infratest World Travel Sources: Tourism Council Yahoo! ZUJI

 Contents Include:  Impetus Online Leisure/Unmanaged Business Travel Sales in the US, Europe and  the Asia-Pacific Region, 2005 (billions and % increase vs. prior  year)  Issues & Questions The eMarketer View Key eMarketer Numbers: Worldwide Online Travel A Global View of Travel Total Travel Total Personal and Business Travel Spending In Major Economies  Worldwide, 2004-2010 (billions and % increase vs. prior year)  Personal and Business Travel Spending in Major Economies Worldwide,  2006 (billions, CAGR and market share) Online Travel Product Categories Included in the Last Three Online Purchases of  Internet Users Worldwide, April-May 2005 (% of respondents) Top 10 Countries Where Internet Users Purchased Airline Tickets in One  of Their Last Three Online Purchases, April-May 2005 (% of  respondents) Airline Tickets Purchased Online according to Airlines Worldwide, 2005  & 2006 (% of total)  Payment Methods Used by Online Buyers in Select Countries Worldwide,  April-May 2005 (% of respondents) Channel Used Most Often by Business Travelers Worldwide to Book  Business Trips, April 2006 (% of respondents) Experience of Business Travelers Worldwide Booking Travel, Offline vs.  Online, April 2006 (% of respondents) Business Travelers Worldwide Who Prefer Doing Their Own Travel Booking  vs. Having an Assistant or Travel Agent Do It, April 2006 (% of  respondents) Cheapest Distribution Channel for Hotel Room Bookings Used by Business  Travelers in Select Countries Worldwide, February 2005 (% of  respondents)  Business Travelers in Select Countries in the Asia-Pacific Region Who  Book More Than 40% of Their Business Travel Online, October-November  2005 (% of respondents)  North America  Canada  Europe  The UK  France  Germany  The Asia-Pacific Region  China  India  Contact Report Contributors About eMarketer eMarketer's Core Expertise Dedicated Team A Trusted Resource 

For more information visit http://www.researchandmarkets.com/reports/c40414